Tienes dos opciones: o te mantienes old school y sufres en tu día a día, o te subes a la ola Huawei y disfrutas con su tecnología. Esta es una gran premisa de mis amigos en McCann México y me dio un gustazo ser su aliado para llevarla a imágenes en movimiento, y además para lanzar estas dos apps de Huawei: Health y Assistant. ---------------------- You've got two choices... stay old school and suffer, or ride down Huawei Highway and flow through your day. This was a great premise from my friends at McCann México. I'm very grateful to be their ally in this launch of two Huawei's apps: Health and Assistant. I think it came out the way we imagined it.

This is the story of Goyo Salinas, a Mexican athlete with cerebral palsy whose mission in life is to keep proving everyone wrong. They said he couldn't... Well, let him tell you what happened.

My friends at independent marketing agency Morfina teamed up with The Mix Production house and I to bring this important piece to life. I had worked with Fundación Dondé a couple of years ago, and immediately felt this organization was something much more than a business. They try to change México one kid at a time, and I was (and am) very grateful to be part of their History. I hope you enjoy watching this as much as we enjoyed making it.

A very passionate piece where Nahuel Guzmán acknowledges a very dark period in Team Tigres History: The 29-year game. This was the timeline between 1982 and 2011 where Tigres didn't win any league championship; and they even lost the premium soccer category in México for a year. This was such a mammoth project to tackle. It doesn't seem like much at first glance, but what it lacks in locations and casting, it makes up for in limitations and shooting time. I was shooting on location in Hermosillo, Sonora when they green-lit this piece. And it was to be shot in a couple of days. I had to finish my shooting day in Hermosillo, fly to Monterrey and then film this piece with my good friend -and incredible talent- Charly Ramírez. Then we had the time constraints regarding our protagonist, Argentinian National Team goalkeeper Nahuel Guzmán. Team Tigres wouldn't allow for more than a 5-hour shoot with him because of contract issues and also -and quite understandable- because of this being a night call and Nahuel had to train the next morning. Everything went fine thanks to the awesome crew of La Tuna Group, and also thanks to a very professional and easy-going Agency LVT that supported us in every step of the way. We made a great teamwork and I think it shows.

Another international project for NYC-based EIGHT SLEEP, a smart mattress cover that tracks everything you wish to know to sleep better. EIGHT: Changing sleep forever and for better.

This was a very special project becauese it had many elements I love to work with: naturalism; diversity both in people and contexts; a very important message, and a great group of collaborators that gave our hearts and guts for the project. Hope you like it.

Just after school I joined RT&A, an advertising agency based in Monterrey México as a producer. It was a great place to learn about the craft, about the importance of marketing efforts, and mainly about being a true professional. Almost 10 years later, my former boss called me to pitch my ideas for this project. This is a spot about a shopping town in Texas, but it's more about the meaning and the recipients of what you buy, than the shopping itself. I'm glad I jump into the right people throughout this incredible journey.

I came into this project because of previous documentary work, but also because the client knew I was a hardcore fan of Tuca Ferretti, one of Mexico's top soccer managers. During the pitch, I told them it would be great to tell a story about the struggles of a soccer player throughout his life. It had to be concise, but very cinematographic and raw. I think we achieved it. This ended up in the final episode ( http://www.udem.edu.mx/Esp/Somos-UDEM/Perspectiva-UDEM/Pages/temporada-3/episodio-1.aspx ) but also ended up as a teaser.