My friends at independent marketing agency Morfina teamed up with The Mix Production house and I to bring this important piece to life. I had worked with Fundación Dondé a couple of years ago, and immediately felt this organization was something much more than a business. They try to change México one kid at a time, and I was (and am) very grateful to be part of their History. I hope you enjoy watching this as much as we enjoyed making it.

A very passionate piece where Nahuel Guzmán acknowledges a very dark period in Team Tigres History: The 29-year game. This was the timeline between 1982 and 2011 where Tigres didn't win any league championship; and they even lost the premium soccer category in México for a year. This was such a mammoth project to tackle. It doesn't seem like much at first glance, but what it lacks in locations and casting, it makes up for in limitations and shooting time. I was shooting on location in Hermosillo, Sonora when they green-lit this piece. And it was to be shot in a couple of days. I had to finish my shooting day in Hermosillo, fly to Monterrey and then film this piece with my good friend -and incredible talent- Charly Ramírez. Then we had the time constraints regarding our protagonist, Argentinian National Team goalkeeper Nahuel Guzmán. Team Tigres wouldn't allow for more than a 5-hour shoot with him because of contract issues and also -and quite understandable- because of this being a night call and Nahuel had to train the next morning. Everything went fine thanks to the awesome crew of La Tuna Group, and also thanks to a very professional and easy-going Agency LVT that supported us in every step of the way. We made a great teamwork and I think it shows.

Another international project for NYC-based EIGHT SLEEP, a smart mattress cover that tracks everything you wish to know to sleep better. EIGHT: Changing sleep forever and for better.

This was a very special project becauese it had many elements I love to work with: naturalism; diversity both in people and contexts; a very important message, and a great group of collaborators that gave our hearts and guts for the project. Hope you like it.

Just after school I joined RT&A, an advertising agency based in Monterrey México as a producer. It was a great place to learn about the craft, about the importance of marketing efforts, and mainly about being a true professional. Almost 10 years later, my former boss called me to pitch my ideas for this project. This is a spot about a shopping town in Texas, but it's more about the meaning and the recipients of what you buy, than the shopping itself. I'm glad I jump into the right people throughout this incredible journey.

I came into this project because of previous documentary work, but also because the client knew I was a hardcore fan of Tuca Ferretti, one of Mexico's top soccer managers. During the pitch, I told them it would be great to tell a story about the struggles of a soccer player throughout his life. It had to be concise, but very cinematographic and raw. I think we achieved it. This ended up in the final episode ( http://www.udem.edu.mx/Esp/Somos-UDEM/Perspectiva-UDEM/Pages/temporada-3/episodio-1.aspx ) but also ended up as a teaser.

En Grupo LVT sabían que el talento de Nahuel Guzmán va más allá de parar penales y romperla en el arco; por eso le encargaron escribir el nuevo comercial de Tarjeta de Crédito Tigres Afirme. Este fue el resultado. Contento por el nuevo cliente y agencia que confiaron en mi y por nuestro talentazo Nahuel que tuvo la mejor disposición en el set. Agradecido.