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  • Writer's pictureChava Méndez

Behind The Scenes "RadioShack: Amamos La Tecnología" TVC.

Back in 2016, I worked on one of the most challenging productions I’ve been involved in. It seems like a 3 or 4 day shoot, but we did it in only 2 days. It was fun, and all the cast and crew had a great attitude towards the project. It ended up airing for a couple of months, but there were some decisions I didn't agree on... especially in the color grading phase of post-production. My editor and I are working on a new version of this great piece.

12+ hours into the second day of shooting... things got a bit weird with cast and client.

#BehindTheScenes #Advertising #TVC #MexicoCity #RadioShack #Family #SliceOfLife #WeLoveTechnology

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